BRAND DEVELOPMENT
This project enables me to launch a simple brand with effective marketing strategies and teaches me how to allocate a budget for the next 6 months.
RAEV!TY
Module :
Retail Buying
Year :
2024
This module covers the principles of merchandising, market trends and consumer demand. It examines the forecast, budget planning, and selection of product ranges for fashion brands, which includes pricing strategy and retail inventory management. Putting myself in the position of a retail buyer, I gain deeper insight into finance business management, as well as the analysis of market trends to identify, source, and develop products.
Raevity is a fashion brand that fuses goth-grunge, avant-garde, and genderless streetwear to create contemporary luxury pieces that go beyond clothing, serving as wearable art. We blend the art of deconstructed denim with minimalistic designs to offer both comfort and mystique, which empowers wearers with confidence and a sense of superiority, encouraging them to defy norms and visually express their inner rebellions. It's a new era of fashion where your style makes the rules.
By embracing individualism and self-expression, it empowers wearers to voice unspoken thoughts through bold fashion. Strongly rooted in dystopian themes, we encourage youthful rebellion, challenging societal norms. As a streetwear label, we offer versatile, practical pieces to boost confidence and inspire risk-taking. Despite self-doubt, our community dares to dream and disrupt the status quo for more significant change.
With 3 different launches of collections, it allows our consumers to embody several types of rebellious movements to express how they truly feel by accepting emotions and digesting it. Having themed collections also gives us options for consumers to choose what spirit they would like to embody and embrace.
MOCKUPS
!MARK
Module :
Fashion Marketing
Year :
2025
This module covers effective marketing strategies to engage audiences and drive sales within the fashion landscape. It identifies emerging trends, consumer insights, marketing channels, and tools that various fashion brands implement to tailor strategies by brand. The use of content, digital analytics tools, and integration of the various marketing channels will also be covered for the strategic planning of a fashion marketing campaign.
MARK is a post-apocalyptic-inspired brand that transforms the remnants of a fallen world into wearable art. It reimagines destruction not as despair, but as a catalyst for rebirth, where it extracts beauty from chaos and reshapes the forgotten past into bold creations. By channeling destruction into purposeful design, fashion becomes a revolutionary form of self-expression that bridges the past and future.
!MARK redefines post-apocalyptic chaos into luxurious, avant-garde fashion. Drawing from dystopian decay and war fragments, each genderless piece becomes sculptural armor that celebrates imperfection, reinvention, and authenticity. With distressed fabrics and angular cuts, the brand transforms destruction into elegance and survival into sophisticated self-expression. The merchandise curated was distressed, asymmetrical, unique silhouettes of apparel that strongly empower the chaos that revolves around the person. It seeks beauty within chaos, comforting every wearer, empowering them to be stronger than ever.
CAMPAIGN OVERVIEW
!MARK perceives destruction as a catalyst for transformation, where survivors become visionaries adorned in sculptural garments symbolizing resilience and evolution. Each piece fuses chaos with refinement, turning wreckage into wearable defiance and innovation.
The promotional calendar (Oct 2025–Mar 2026) outlines product drops like the "Rustic" and "Wreck" collections, alongside campaigns such as "Rebirth from Ruins" and "The Last Revolution." Marketing strategies like influencer collaborations, e-commerce, user content, editorials, pop-ups, guerrilla activations, and events. Ongoing loyalty programs reinforce engagement and brand loyalty.
ONLINE MARKETING MOCKUPS
!MARK increases digital channels like utilizing influencer marketing, e-commerce, user-generated content, and loyalty programs to connect with its young, tech-savvy audience. Influencers drive traffic to the site, where customers are encouraged to elevate their style with our brand's products. Through post-purchase activations, users are invited to join a membership program offering perks like discounts for sharing “fit checks” on social media, which boosts brand loyalty and awareness through organic, user-driven content.
